While watching the UNC vs Kansas game (UNC was so close!) I caught a new Pontiac commercial. The best way I can think of to describe it is a video collage (you can watch it above).

Why do I love it? Let me count the ways…

1. It’s atypical. That can be a good or a bad thing. It’s a big plus here.
2. It’s well-produced. Somehow, the creative team managed to be completely professional, but willy-nilly at the same time.
3. It’s creative. I really love the style. It somehow reminds me of a good print collage and a Monty-Python animation (but good). It makes you wonder if the gray-haired, suit-wearing execs at Pontiac knew what they were signing off on (and that’s a good thing). It’s young if that’s possible.
4. It’s in your face. I’m an in-your-face kind of guy. I don’t like it when commercials say stuff like “the leading brand” or “our competitor”. If you’ve got something to say, just say it. Pontiac gets that. At times, it’s more of a challenge than an ad. They even outright mock the owners of the BMW 5-series! It doesn’t get any better than that. I like the guts.
5. It’s re-watchable. I’ve watched it 5 times already, and I like it more each time. There’s a lot to see, and I keep finding new subtle cool stuff.

I’m not sure it makes me want to buy a Pontiac (I’m poor), but it got me talking and showing it to other people. There’s not a whole lot more you can ask of a commercial.

Thanks, Pontiac, for having balls, for getting it right, and for giving me a commercial I enjoy watching. Muchos kudos.